eh Wolves!
Recently added this book about copywriting which is
the next best thing since sliced bread and, heck
it Free!
it's talked about a lot by many great copywriters and marketers
and recently I saw one of it's version listed on the top of Gary Halbert's website's
newsletter archives
Here's it's wikipedia article ,
"
...cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."[1]
The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
"The book also contains information on how to write advertising that sells: Salesmanship in print."book also contains information on how to write advertising that sells: Salesmanship in print."
"
In the TV-series Mad Men, season 1 episode 11, the character Peggy Olson reads in Scientific Advertising to prepare herself for work.
-from wiki
So if you fancy yourself as one of the characters in that TV series (i haven’t watched it yet,is it good?).. you know what to do.
It's available in the knowledgebase , and is in small easy to read chunks(there was a limit of 20,000 characters
)
7 Parts tbh
Here, is the link (knowledgebase>Books and reports>copywriting>)
http://seowolf.org/index.php?action=kb;area=article;cont=26 <Part 1
Go,Read it now ..
stop texting that bimbo and read it now,This is more stimulating.
Regards,
The SeoWolf
Recommended Resources:Buy A Software to get Heatmap of your website
here
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