Blueprint for story and campaign

[SeoWolf]

Blueprint for story and campaign

#The Character

>Elements
Backstory
Parables
Character Flaws
Polarity

>Identity
Leader
Adventurer
Reporter
Reluctant Hero

>Story Lines
Loss and Redemption
Us vs Them
Before and after
Amazing Discovery
Secret Telling
3rd person Testimonial

#Blueprint map

>Sets the stage

>High drama
Backstory
Hitting a brick wall

>Epiphany
The one thing

>Hidden benefits

>Call to action
urgency

#ideas for content

>Educational
Checklists
How to
Question and answer
FAQ

>Epiphany style
Ideas
Inspiration
Enlightening/Though provoking
Challenging existing dogma/Beliefs

>Style
What happened today
Story based Edu-tainment
Controversial email

#Factors to focus on
Demographics
offer
Landing page
Traffic source
Ad copy

#Selling phases
Lead-hot,warm,cold
Preframe
Qualify Subscribers
Qualify Buyers
identify hyperactive buyers
Age and ascend relationship
Next selling Environment

#Preframe
quiz
article
news
blog
video
email
pre-sell page

#Qualify
Squeeze page
pop-up
squeeze pop
Free shipping- 2 step
Webinar Registration
Free account
Exit pop-up

#Qualify buyers
Free+ shipping
trial
trip wire
Self liquidating offer
Straight sale

#Identify buyers in heat
Bumps
One time offers
Down sells
Affiliate recommendation

#Crash course in selling online
who>what>why>how
Catch, Urgency, Guarantee, Recap

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