How to put your case for Classified/Ecommerce store

[SeoWolf]

# How to put your case for Classified/Ecommerce store

Identify all the problems facing by the current competitor
Get into the mind of the frustrated buyer
Take the responsibility away from them and tell them it isn't their fault
Tell a story and use metaphors
Write as if you're writing to one person.Create an avatar of what they look
like to do everyday with their life, think about, what keeps them up at night.
Create your marketing material and Copy prepared at least 12 months in advance
Have a plan for posting and sending out articles and written material
Stuff you can work on that's in your control to make it better-
Spam control,SEO, Reputation,Reviews and testimonials,
Security,Spammers and Protecting Intellectual property

# Additional Pages you Have to make
Contact Us, Privacy policy, Registration Agreement, Affiliate Disclosure
Code of Conduct, About Us,How It works, Report bug or complaint,Blog
Fees and Charges/Pricing, Terms and Conditions

# Handling Spammers Mindset

Once a user is found guilty of spamming, do a direct email,username and ip ban
Constant rating system to findout user karma
If people are uploading content, strict no copyright content to be uploaded,
taken down immediately after any request. Dmca notice if user content is uploaded
Do not tolerate abusive comments or content whatsoever
Be fair and make no exceptions or give preferential treatment

#Additional SEO task
Create a good quality sitemap

#Additional Website Management tip
Create a Full system and database backup every week and have it uploaded
on a seperate hard disc and cloud different than what you use for work

#How to differentiate wrt webmaster
Do not spam, nor allow anyone to spam on your website
Make sure email addresses are always validated by confirmimg email for signup,
A captcha passed for an action that could scrape data and disallow bots
or making your entire system automated to have bots post more than actual
users (they'll figure how to use bots anyway)- try to give more preference to user
generated original content.
Help your users not get cheated by protecting them against common scams
and encouraging to use escrow services , as it might not be possible
everytime to have something inbuilt and be able to manage the customer
service surge that it might build
You can also become an affiliate for a 3rd party escrow service and get commissions
at the same time decreasing your customer service complaints and costs
Identify and remove duplicate and spammy content and reduce it ranking or have them
removed if it contains links to adult/gambling/blacklisted and make sure they are
nofollow as they might reduce your link value/juice in the seach engine rankings
Make sure the names/details of the users are never sold without their permission
and and make efforts to make sure any jv or partners you promote are not
shady/give back refunds to their customers or in general don't match your standards

#Things you can add to an already existing site to boost it up

Add Disqus for commenst
google translate
freichat/chatting service
Accept Paypal
Open id/ linkedin / Facebook/twitter/insta/vk login api integration
add an ssl certificate
Get a veriSign/external 3rd party trust certificates
Share to all social networks share button
rss
Newsletter
free autoresponder course
Spalsh long form sales letter
Spam prevention/Captcha
Using cron jobs effectively for regular Site maintainence


Recommended Resources:Get Flat 20% Off On SSL Certificates here

Get Autoresponder software here

Check out Seowolf's Reverse IP Lookup tool here