# Marketing Diagnosis and profiling questions
>What keeps them awake at night,indigestion boiling
up their esophagus, eyes open staring at the ceiling?
>What are they afraid of?
>What are they angry about?Who are they angry at?
>What are their top 3 frustrations?
>What trends are occuring and will occur in their business or lives?
>What do they secretly, ardently desire most?
>Is there a built in bias to the way they make decisions?
>Do they have their own language?
>Who else is selling something similar to them, and how?
>Who else has tried selling something similar, and how has that effort failed?
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