Marketing ideas to help you grow your coaching business
These are written for dating coaches, feel free to modify according to your needs
#Subscribe to all the email
newsletter and get on all the lists of you fellow competitors
to find out what they are posting, what they are repeating, to find what's
working, what's not working... like any magazines, insta accounts, email
newsletters
fb groups/ whatsapp/telegram groups etc, find out how they are being marketed to
what's working and what's not working
#Figure out a funnel design in your mind, the whole process
#Writing a salesletter to direct your customers to , and making it seo frindly(like it being a real site and stuff with the privacy policy, about us,terms of use,etc.)
# Doing a keyword research on the terms you want to rank for at the end of the day before you start creating the website
#Getting yourself a swanky new website that is responsive and looks pretty and also collects leads and sells stuff
#Offering valuable giveaways and genuine content that actually helps people
#Directing them to a website (getting them to take an action ) at the end of a cool video that gives valuable information
#Doing a joint ventures with other coaches, They are not really competition and most of the consumers that are into the stuff will actually buy from all anyway. You can offer their audience valuable content or something for free or discount on products, or make the person you are doing the jv with an affiliate and give them a commission everytime their audience buys something
The lifetime value of the customer might be much more in the long term , so it might really be worthwhile for you
to give them a good deal
# Creating an affiliate system for your products that you sell .Marketers in your niche would be much more likely to sell
or endorse products if it already has an affiliate system that not
You have to figure out what the cost per lead and cost per product sale you are willing to give and having a data of the likely conversion percentage will attract better affiliate marketers to market your product
# Interview people of authority/other coaches in your niche . It can be a podcast or Youtube interview.
They can pitch their product it between , and offer valuable insights and answer questions for you and
your audience (aka content). It can be a win-win situation for both involved
#Creating a podcast by yourself can also be pretty great. You can answer frequently asked student
questions , topics you want to talk about
#Figure out who your target audience really is
It takes a special kind of person to admit they have something they can improve
It's not everyone.
#Most people who buy self improvement books don't follow through and complete
the course. Almost 90% of the people who buy a course don't read the whole program
and of the 90% of them never even finish the first chapter/cd/dvd
Keep that in mind.
#You need to become an authority in that niche. Writing a book,creating a product is
one of the fastest path
#Restriction of access
You can't spend all your time on forums and Social Media answering questions for free
Your time/advice has a price
#More/Better Structure for your content. It probably is not that well organized as you think
#Self-aggrandizement
You will have to promote yourself all the time every-time. Nobody else is going to do that for you
You might not like it. But if you are in this business, it's a necessity
#Figure out what the objections/limiting beliefs in the minds of your prospects
an example of what it could be
>not enough money
>price too high
>won't work in my country/my city/my town/my pincode
>why should i listen to you
>I just want that 1 girl
>not good looking enough
>too fat/too thin
>coming across as creepy
>I don't have the time
#your own objections
>thinking what other people might think
>feminazi and white knights attacking you
#Being thick skinned yourself as people will constantly be trying to test you
#Finding out what exactly are your stengths and weaknesses and then disarming all
objections in your salespitch
#Finding out what you are not willing to do
like making money with integrity or speaking the truth or
getting a girl without booze/bullying/begging/buying
#SEO strategy for the content
Finding out the long tail and your geography specific keywords and
structuring your online content to rank for them eventually
That's all for now, most of them don't cost much money, go test them out
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