Episode 55 of 104

Handling Flakes

They said they’d come. They said they’d sign. Then they vanished. In this episode, host Harwin tackles flaking—the modern epidemic of people ghosting interviews, skipping appointments, and bailing on commitments because it’s easier than saying no. You’ll learn why flaking isn’t personal, why shaming people on LinkedIn won’t fix it, and why your job isn’t to teach professionalism—it’s to adjust your marketing math.

Harwin shows you how to factor a predictable flake rate into your lead generation (if 30% disappear, get 30% more leads), how to spot weak compliance early so you don’t over‑invest, and how flaking is often just a quiet “no” that your sales process missed. Sales veterans already understand this; it’s time you treated it as an equation, not an insult. Stop getting butt‑hurt, start planning for the inevitable, and let the flakes roll off while you focus on the people who actually show up.

The SeoWolf Podcast delivers no‑guru, street‑smart persuasion and internet marketing insights you can use immediately. Hit subscribe and turn ghosters into a numbers game you always win.