Seowolf.org is a free toolbox for people who market on the internet: 95+ SEO and marketing tools, no sign-up, no paywall on the basics. The framework behind all of it is direct response. If a tool doesn't help you get a result you can measure, it doesn't belong here.
Who this site is for
Marketers from beginner to advanced who take the work seriously, especially students of marketing and psychology who want to know why something works, not just that it does.
It is not for get-rich-quick hunters. If you only need a quick number for a client report, the tools will still do that for you, free.
Background
I built my first website at 16. I had no money for ads, so search engines were the only way to get visitors. That's how SEO became my specialty.
I've been in internet marketing since 2011, and I've started (and shut down) a lot of sites along the way:
- A dating site I built in 2012 after watching The Social Network. It grew to 700 members, then I lost the admin login and the site was gone.
- A classifieds site, closed once I got tired of fighting spam.
- An internet radio station run with friends, plus meme pages, gaming sites and forums.
I also spent years in call centres and offline sales. That's where direct response stopped being theory for me and became something I did every day.
Why a wolf?
The SEO part is where I started. The wolf comes from two memes. One is about the marketer who keeps marketing no matter how many projects fail; that one became the logo. The other is Courage Wolf: "Bite off more than you can chew, then chew it." Take on the bigger project, then finish it.
What I work on now
A recipe site, a few affiliate stores, and the internet marketing sites below. I take on consulting now and then, but very little.
How I work
- Direct response. If it can't be measured, it can't be improved.
- Free where possible. Basic SEO shouldn't need a subscription. The core tools here stay free.
- Tested, not trendy. I build and write about what has worked for me, and I say so when the answer is "it depends."
Why I do this
A lot of internet marketing advice is recycled, overhyped or never tested. I want the honest version to be easy to find, and usable without paying for the basics.
Off the clock
Comedy films (the Ocean's films are favourites), WWE, games like Mafia 3 and FPS shooters, spicy fried chicken, and dogs.
Want to know more?
The podcast is the best way to hear how I think. Some ideas don't fit in a book. A good place to start is "Man Is a Political Animal", on the side of persuasion people are uncomfortable talking about. Or start from episode 1.
Find Seowolf elsewhere
Questions, feedback, or a tool that's broken? Get in touch or email contact@seowolf.org.
Marketing is psychology × maths. Thanks for reading. — Seowolf