Episode 15 of 104

Marketplaces — Good or Bad?

Building your entire business on Amazon, food delivery apps, or any big marketplace isn't strategy—it's surrender. In this episode, host Harwin dismantles the "just list it and let them handle traffic" fantasy and explains why dependency on marketplaces leaves you at the mercy of price wars, hidden competitors, and algorithms you can't control.

You'll learn why the same businesses that complain about marketplace fees are often giving away 20–30% of their revenue instead of investing that same money into their own infrastructure. Harwin walks through the real costs of rented traffic versus owned traffic, why collecting your own customer emails changes everything, and how building your own e‑commerce site is neither expensive nor technically difficult anymore. He also addresses the uncomfortable truth: marketplaces aren't evil, they're just doing their job—but if your product has real value, service, and differentiation beyond price, you need a direct channel that can't be switched off by a third party.

The SeoWolf Podcast is a no‑guru guide to persuasion and internet marketing, delivering street‑smart lessons for entrepreneurs who want control, not shortcuts. Hit subscribe and take responsibility for your own traffic.