Episode 17 of 104

Old Sales Techniques Holding You Back

The sales techniques your manager learned in the '90s aren't just outdated — they're triggering your prospects' BS detectors. In this episode, host Harwin explains why the classic "use their name three times," the forced chitchat about golf, and the tired "which color do you want?" close now work against you instead of for you.

You'll learn why today's consumers are too sharp for the old tricks (they've seen them in movies and sitcoms), how hiding your sales intent with fake rapport actually kills trust, and why you need an arsenal of 30–40 closes and objection handlers rather than the two or three most old-school trainers teach. Harwin also makes a crucial distinction: you should still study the classic techniques — not to use them blindly, but to spot what your competitors are doing and build smarter, modern persuasion on top of them. If you're still selling like it's 1995, this episode is your overdue upgrade.

The SeoWolf Podcast delivers no‑guru persuasion and internet marketing insights you can actually use. Hit subscribe and stop recycling sales scripts your customers already know by heart.