Episode 10 of 104

Using Memes in Your Marketing

Memes are the internet’s favourite language — but using them badly can make you look clueless faster than any other content mistake. In this episode of the SEO Wolf Podcast, host Harwin draws on four years of running multiple meme pages to break down what actually makes a meme work, and why so many brands and creators get it painfully wrong.

This isn't a surface-level "use trending formats" pep talk. Harwin explains why forced corporate memes are the marketing equivalent of an awkward party joke that nobody laughs at. You'll learn how to gauge your audience's level of understanding, why overused templates lose their power, and a simple but powerful trick: testing your memes on a fresh audience before posting them to your main channels. He also covers the risk of alienating followers with the wrong kind of humor and how to stay funny without resorting to content that can damage your brand.

The SEO Wolf Podcast is a no‑guru guide to internet marketing and the psychology of persuasion. Every episode mixes real‑world experience with straightforward advice you can use immediately — whether you're building an audience, selling a product, or just trying to communicate more effectively online. If you want to turn memes from a blind gamble into a reliable engagement tool, hit subscribe and stop forcing the joke.