Episode 60 of 104

Frequency of Contact

If you're contacting your customers once a month and calling it “nurturing,” you're losing them. In this episode, host Harwin hands you a clear, research-backed frequency target: reach out at least once every 21 days—12 times a year, minimum. He highlights why most businesses are severely under-contacting their lists, and why on social media, the real competition isn't just other brands but the endless feed of friends, cat pages, and algorithm suppression that buries your single weekly post.

You'll learn why gurus like Gary Vee post every 20 minutes, how even modest frequency increases your organic edge, and a counterintuitive secret: people won't unfollow you for posting more—they’ll only leave if the content is boring. Harwin delivers actionable shortcuts to generate enough content without a team, including taking screenshots of your own website pages, book excerpts, or menu photos and using them as fresh posts for months. He shares his own two‑year proof from high‑frequency meme pages that built followings without burning audiences.

The SeoWolf Podcast delivers no‑guru, street‑smart persuasion and internet marketing insights you can use today. Hit subscribe and start showing up so often your competition becomes invisible.