Adding quotes and brackets to 300 keywords by hand is how typos end up in live campaigns. Get every match type, correctly formatted, in one click.
The example below is already loaded, so you can see exactly what you get. Replace it with your own list and the result updates as you type.
💡 Doing the whole job? Generate keyword combinations → every fix for it, ticked and in the right order 🎯 Doing the whole job? Format Google Ads keywords → every fix for it, ticked and in the right orderGot a bigger job? The full Notepad runs the same engine on lists of any size — chain this with dedupe, sort and filter, undo any step, and save the whole routine as a recipe for next time.
running shoes
"trail shoes"running shoes
"running shoes"
[running shoes]
trail shoes
"trail shoes"
[trail shoes]Settings used: Format: All three: broad, "phrase", [exact]
Formats keywords for Google Ads or Microsoft Ads: "phrase", [exact], all three match types, or as negative keywords. Existing quotes and brackets are cleaned first.
Paste plain keywords and get them back formatted for Google Ads or Microsoft Advertising: in "quotes" for phrase match, in [brackets] for exact match, or all three match types for each keyword. The negative formats add a leading minus sign for pasting into a negative keyword list.
Keywords that already carry quotes, brackets, a minus or a plus are cleaned first, so re-formatting an existing list never produces [“double”] wrapping.
Yes. Format as Google Ads Match Types runs entirely in your browser, on this page and in the full Notepad, with no sign-up, no limits, and nothing sent to a server.
No. Google retired broad match modifier in 2021, so the plain keyword is used for broad match.
Yes. One keyword per line, in match-type notation, is the format Google Ads Editor and the web interface accept.
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The Google Ads Match Type Generator is one of the free tools inside Seowolf’s Notepad. Paste a list once, then dedupe, filter, sort, compare and format it in seconds — every step undoable, nothing uploaded, no account.
Open the Notepad — it’s free