Google Ads Keyword Formatter

Formatting match types by hand is how typos end up in live campaigns. Paste keywords from your research, tick how to tidy them, and get them back in the exact syntax Google Ads and Microsoft Ads Editor expect — ready for an ad group or a negative keyword list.

  • Free, no limits
  • No sign-up
  • Nothing uploaded
  • Undo any step

Fixes to apply, in this order

Each fix becomes a step above your list — remove any one to undo just that fix.

Only fill in the settings your operation uses.

How to use the Google Ads Keyword Formatter

  1. Paste your keywords — existing quotes, brackets and minus signs are cleaned first, so you can re-format an old list.
  2. Tick one match-type option (the first is ticked for you) along with the clean-up fixes.
  3. Apply and copy into Google Ads Editor or Microsoft Ads Editor.

What each option does

Remove Empty Lines & Trim Spaces

Strips leading and trailing spaces from every line and deletes any line that ends up empty. This is the single most useful starting operation for any raw keyword list, URL export, or copy-p…

Lowercase Converter

Converts every character in every line to lower case.

Remove Duplicate Lines

Keeps only the first occurrence of each line using a character-perfect match — "Buy Shoes" and "buy shoes" are treated as two different lines and both are kept.

Google Ads Match Type Generator

Formats keywords for Google Ads or Microsoft Ads: "phrase", [exact], all three match types, or as negative keywords. Existing quotes and brackets are cleaned first.

Questions

Does Google Ads still use broad match modifier (+keyword)?

No — it was retired in 2021, so it isn’t offered. Phrase match now covers what it did.

How do I build a negative keyword list?

Tick “As negative keywords”, or use Remove Lines Containing Any Of… with your negatives as the second list to strip them from a keyword list.

Can I add prefixes like a city?

Yes — open the search bar and use Add Prefix / Add Suffix, or All Combinations with a list of cities, before formatting.

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