Too many exact-match anchors is a classic penalty trigger. Paste your anchors and see your brand, exact and generic ratios in seconds.
The example below is already loaded, so you can see exactly what you get. Replace it with your own list and the result updates as you type.
🚫 Doing the whole job? Build a disavow file → every fix for it, ticked and in the right orderGot a bigger job? The full Notepad runs the same engine on lists of any size — chain this with dedupe, sort and filter, undo any step, and save the whole routine as a recipe for next time.
Acme
running shoes
best running shoes for women
https://acme.com
click here
this articleAnchor Text Breakdown: 6 anchors
Generic 2 (33%) · Bare URL 1 (17%) · Brand 1 (17%)
Exact match 1 (17%) · Partial match 1 (17%)Settings used: Brand terms: acme · Target keywords: running shoes
Classifies a list of backlink anchor texts as brand, exact-match, partial-match, bare URL, generic (“click here”) or other, with the share of each — a quick over-optimisation check.
Paste the anchor texts from a backlink export, add your brand terms and target keywords, and every anchor is classified as brand, exact match, partial match, bare URL, generic (“click here”, “this article”) or other. The report shows the share of each.
A natural profile is mostly brand, URL and generic anchors. A high share of exact-match anchors is a classic sign of manipulative link building, and the report warns you when it is high.
Yes. Anchor Text Breakdown runs entirely in your browser, on this page and in the full Notepad, with no sign-up, no limits, and nothing sent to a server.
There is no official number. Most natural profiles have a small single-digit percentage; the report flags higher shares for a closer look.
An anchor that contains some of your keyword’s words but not the exact phrase, e.g. “best running shoes for women” for “running shoes”.
One paste shows the whole picture: what only you have, what only they have, and what you share.
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The Anchor Text Analyzer is one of the free tools inside Seowolf’s Notepad. Paste a list once, then dedupe, filter, sort, compare and format it in seconds — every step undoable, nothing uploaded, no account.
Open the Notepad — it’s free