Brand traffic hides how your SEO is really doing. Separate branded from non-branded keywords in one click and measure what you earn.
The example below is already loaded, so you can see exactly what you get. Replace it with your own list and the result updates as you type.
🔎 Doing the whole job? Build a Search Console regex → every fix for it, ticked and in the right orderGot a bigger job? The full Notepad runs the same engine on lists of any size — chain this with dedupe, sort and filter, undo any step, and save the whole routine as a recipe for next time.
nike running shoes
best running shoes
air max review
trail shoesbest running shoes
trail shoesSettings used: Brand terms: nike, air max
Keeps either the keywords that mention your brand terms or the ones that don’t — the first split in almost every keyword and Search Console analysis.
Type your brand names and spellings, separated by commas, and the list is split: keep the non-brand keywords or keep only the brand ones. Branded and non-branded search behave very differently, so separating them is one of the first steps in any keyword or Search Console analysis.
Include common misspellings and product names, for example “nike, nkie, air max”. Matching ignores capitals and uses whole words.
Yes. Split Brand / Non-Brand Keywords runs entirely in your browser, on this page and in the full Notepad, with no sign-up, no limits, and nothing sent to a server.
Yes. “air max” matches only when both words appear together.
Run it in “non-brand” mode and copy the result, then undo and run it in “brand” mode.
One irrelevant word can pollute hundreds of rows. Type it once and every line containing it disappears — no f…
Need every keyword that mentions “boots” out of a 20,000-line export? Type the word, and only the matching li…
Strip out comment lines, a URL protocol or any unwanted prefix in one go — only lines that start with your te…
Isolate every URL that starts with https://, or every keyword that starts with “how to”, in one step.
The Branded Keyword Filter is one of the free tools inside Seowolf’s Notepad. Paste a list once, then dedupe, filter, sort, compare and format it in seconds — every step undoable, nothing uploaded, no account.
Open the Notepad — it’s free