Curly quotes from Word break exact matches, CSV imports and code. Straighten every quote and dash in one click.
The example below is already loaded, so you can see exactly what you get. Replace it with your own list and the result updates as you type.
🧹 Doing the whole job? Clean a keyword list → every fix for it, ticked and in the right orderGot a bigger job? The full Notepad runs the same engine on lists of any size — chain this with dedupe, sort and filter, undo any step, and save the whole routine as a recipe for next time.
“Best” shoes – 2025’s pick…"Best" shoes - 2025's pick...Turns curly quotes into straight ones, en/em dashes into hyphens, “…” into three dots and unusual spaces (non-breaking, thin) into normal spaces — so lines copied from Word or a CMS match the rest.
Word processors and CMS editors turn straight quotes into “curly” ones, hyphens into en and em dashes, and three dots into a single ellipsis character. That breaks exact-match comparisons, CSV imports and code. This operation converts them all back to plain ASCII: " and ' quotes, - dashes and ... dots.
Non-breaking spaces are turned into ordinary spaces too, which fixes keywords that look identical but don’t match.
Yes. Fix Smart Quotes & Dashes runs entirely in your browser, on this page and in the full Notepad, with no sign-up, no limits, and nothing sent to a server.
Yes. Curly apostrophes (don’t) become straight ones (don't), which is usually what search tools and spreadsheets expect.
No. Letters, accents and other symbols are left alone.
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The Smart Quotes to Straight Quotes tool is one of the free tools inside Seowolf’s Notepad. Paste a list once, then dedupe, filter, sort, compare and format it in seconds — every step undoable, nothing uploaded, no account.
Open the Notepad — it’s free